Looking for possibilities in China: Shanghai auto display auto monsters design the layout of the “market”
Apr 26th, 2009 by Professional editor working for frbiz.
Thirteenth meeting of the Shanghai International Auto Show April 20 to start soon. The public displaying scale come to a record total of 170,000 rectangle meters, comprising a 20% boost in the last display, and there are 13 vehicles in the auto display the world the first time. Global automotive monsters in the shaded of economic urgent position, is still considered China as the most significant overseas markets.
Market outshines China
Affected by economic urgent position, the international worsening in the state of the general automobile market. Organized by the starting of the year in the United States, one of the world’s five biggest auto display in Detroit auto display, the number and dimensions of booths with more than 2008 have considerably decreased, there were Mitsubishi, Land Rover, Suzuki vehicles, Ferrari, Rolls Royce, Porsche broadcast its departure from the Detroit Motor Show and so on. Display dimensions and number of exhibitors has turned down markedly. After the Geneva Motor Show is not satisfactory. Although the U.S. auto monster to take part in the Geneva Motor Show, but considerably decreased the dimensions of exhibitors.
In September this year, the Tokyo International Motor Show is more dilemma, Japan Automobile Manufacturers Association broadcast on the 24th, this year held in the drop of the 41st Tokyo Motor Show, exhibitors 122 enterprises, only half of the last show. Japan Automobile Manufacturers Association (JAMA) said the 2009 Tokyo Motor Show a couple of days before may face cancellation. At present, some foreign vehicle manufacturers have determined not to join the Tokyo Motor Show in 2009, and some Japanese exhibitors furthermore suggested the abolition of the show.
The Shanghai Auto Show, American businesses contracted by car front, GM has picked Shanghai GM joint exhibition with the practice, do not intend to debut novel models. Ford’s show in public paddock has been narrowed significantly. However, China immobile is the world’s principle auto makers do not want a detail of nonexistent poised.
In cold weather the global financial crisis, the Chinese auto market itself. The first two months of this year, the European car sales fell 25.8 percent, Japan and South Korea fell 20.2 percent, North America sales fell 37 percent, fell 9.8 percent in South America, Southeast Asia fell 12.5 percent, an increase of only 3.1 percent in China.
Strong demand for the Chinese market can not be underestimated, in the introduction of “planning the revitalization of the auto industry to adjust” and related measures, the rapid warming of the Chinese automotive market has surpassed the United States for three consecutive months as the world’s largest new car sales market. The first quarter, China’s auto production and sales started climbing up, respectively, 2,567,600 and 2,678,800, an increase of 1.91% and 3.88%. Among them, both in March vehicle sales over one million, a record high. It is clear in the global automobile market, “winter” time when China has become a key global trade market attention.
Promotion of International Trade, China Shanghai Branch, president of Cen Furong said that this year’s Shanghai auto show on the absence of a number of enterprises and parts of the vehicle but left the background, but many car companies still shy even pocket money exhibitors, China is still a their hearts the most important overseas markets.
Continue to be hopeful about China’s future
20 Porsche in the thirteenth session of the Shanghai International Automobile and Manufacturing Technology Exhibition on the first time the world set free a novel model Porsche Panamera. The Shanghai Auto Show, Porsche booth to record a full range of Porsche accommodate a total of 15 models, with the upper and smaller storeys of the booth space for more than 1 thousand five hundred square meters total area.
Panamera in Shanghai for the world premiere auto demonstrate, Porsche once again emphasised the importance of the Chinese market. Porsche Automobile Holding Europe AG, chairman and chief executive to receive Wei (Wendelin Wiedeking) said: “Panamera at the Shanghai International Motor Show the first to fully demonstrate our winning Asian market, the stringent confidence that we will rely on these markets, and fully consider that the future fiscal probable of the market. “Porsche (China) Motors Ltd. chief executive Helmut Broeker also said the forceful demonstrate in Shanghai debut, Porsche proved optimistic come seal the Chinese market, and explore China’s long-term development.
Mercedes - Benz in the Chinese market has sustained powerful development momentum. First quarter of this year sales of 11,000, an boost of up to 30%. Monthly sales in March come to more than 5000 vehicles, an boost of 50 per hundred, a record high. The display will be at its centre Mercedes-Benz E-Class Mercedes-Benz goods in Asia in the first election in China, then China will be the first to insert a certain allowance of imported E-Class sedans. Chairman of the Board of Daimler Automotive Group and Mercedes - Mercedes-Benz Car Group, said Zetsche, leader of international, all these activities have emphasised the Mercedes-Benz is pledged to in China the world’s biggest auto market to accomplish sustainable development. Zetsche said: “This jump, the international automotive commerce gaze ahead to one time afresh full of the views of China, mostly because of two causes, first, the Shanghai International Motor Show has become the world’s most significant auto display in the ranks; Second, other components of the world finances contrasted to China’s financial development continues robust. ” Honda Senior Managing Director and Chief Minister of the Chinese fighters after the Atsuyoshi in the auto display that China’s era of self-reliance in the world has arrive to an end, in the Honda in the international circulation of vigilance in China is furthermore rising. Atsuyoshi after fighters said that 2009 is a very significant year, the market scale of the compare has altered, the international auto market the major battlefield of the move to China by the United States.
Mazda cars in the first quarter of China’s growth rate more than 22%, sales of 37,217, a record since entrance rung the Chinese market in 2001 the highest year-on-year sales record since. Mazda (China) Co., Ltd. knife too swung chul, chairman of the auto demonstrate that projections indicate that this year the Chinese market will snatch higher with the United States as the world’s first regional automobile market, Mazda will be more actions to retain the very many finance opportunities in broadening markets in China .
Focus on urban green traffic
The auto show, car prices in major science and technology and environmental protection become all the more obvious conviction. Mercedes-Benz by the avant-garde for the two Smart Fortwo car in April this year, has just listed in China, Mercedes - Mercedes-Benz Car Group sales and marketing executive vice president of Meyer said that China’s development momentum of rapid urbanization, every 10 months the size of a city will be developed to the same New York. Meyer believes that this cutting-edge low-fuel consumption cars, parking convenient and suitable for China’s urban traffic conditions.
Nissan will be the first one to arrive to China for the future of custom-made compact built-up notion vehicle electric driven NUVU put in the centered hall. NUVU as “an oasis of Mobile,” the cab is the natural assortment of organic and recyclable components, panoramic sunroof in the evident gear, for example the little green departs solar panels, will make the power move to the storage electric battery vehicle , 3-meter-long vehicle with exclusive 2 +1 seating conceive, more apt for future built-up transport. In China, Nissan has furthermore lost no time in taking a broader use of electric driven vehicles is vital step. April 10, Renault - Nissan coalition and the Ministry of Industry and Information, Wuhan Municipal Government marked the advancement of electric driven vehicles on the memorandum of understanding.
Hyundai Kia Motors’s ecological topic of “Blue Drive Blue Exhibition Hall” has become the focus of Hyundai booth. As early as the end of 2008, Hyundai Kia Motors leader Chung Mong-koo has been suggested to little and medium-sized forms, power keeping and ecological defence form innovation urgent position and conclusively to reinforce R & D decision. Hyundai-Kia said the business lately presented the Chinese government’s “energy-saving and new power vehicle demonstration capital to encourage economic aid Interim Measures for the Administration” will help Hyundai-Kia Motors in the new power of the increasing automotive market furthermore assisted to the Hyundai Kia Motors to extend boost the input of the Chinese market.
Atsuyoshi soldiers later that, China has leisurely become the mainstream of the world market, but to become a forceful motor vehicle, there must be central social family members, enterprises and consumers the actions of the Trinity. Government departments to lead China to become a truly forceful car, it is necessary for biological vindication, protection, intellectual property rights and other fields to create frontwards of other places, with a model system. Car not able to simply elevate the volume to suppose, but also must be in the “quality” and strive to lead the area. At the same time, the real vitality conditions of automotive consumers with develop rational code of conduct, consumers also deficiency to modification one’s sense.
